GEOmarketing DAYS

5-day online conference on geomarketing
From 14 to 18 November 2016

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Geolocation, connected objects, local marketing ...
The Geomarketing offers outstanding opportunities for optimizing operations and organizations.
Geomarketing experts are sharing their knowledge during this unique online event.

Each day of this special week, discover new geomarketing contents...


Boost your knowledge of geomarketing through presentations and free training.


Learn-by-doing through shared experiences of many companies.


Discover new uses and possibilities, innovations and applications of today and tomorrow.

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Monday 14th of November

Idea / What is geomarketing ?

Idea / A short history of geomarketing

Practice / Geomarketing Toolbox

Based on a standard scenario, learn good practices and develop functional reflexes.

Practice / Catchment areas in all shapes and sizes

Convex areas, theoretical catchment areas, isochrone areas: discover the essential tools of spatial analysis.


Tuesday 15th of November

Idea / Geomarketing in China : Placing a pin on geomarketing

Practice / Optimized redistricting

Practice / Automate spatial analytics with geo-reports

Enter the world of Geo-BI and build a complete « universal » report model that will satisfy and inform your contacts.

Testimonial / SODIS


SODIS, the field marketing specialist, has chosen to rely on the solutions for sales districting and route optimization of GEOCNOCEPT to optimize the visits of its 150 mobile sales promotors.

Wednesday 16th of November

Idea / Geomarketing and Geolocalisation

Practice / Which districting is right for your strategy? 

Territory districting is essential to a development strategy. Analyze actual tendencies to make the right decisions.

Testimonial / Carglass


Carglass is piloting the development of its network with geomarketing.

Testimonial /Belgian National Lottery

Belgian National Lottery

Belgian National Lottery develops its retail outlet network with geomarketing.

Thursday 17th of November

Idea / Geomarketing and IoT

Practice / Spatial datamining

Build predictive models to understand results, and use segmentation tools to acquire deeper customer knowledge.

Testimonial : JCDecaux


Geomarketing, the French leader in outdoor Advertising, optimizes the management of its panels advertising - more than 120 000 in France - and proposes dynamic media schedules to its advertisers.

Friday 18th of November

Testimonial / Here


Here is GEOCONCEPT geographic data partner. Jacques-Etienne Grandjean, vice-CEO of EMEA, talks about the new uses of cartographic data : indoor cartography and navigation, trafic analytics, Internet of the Tools.

Practice / The keys to optimize a distribution network

How to improve the profitability of a domestic brand, reach more customers and open new poles?

Testimonial / Hormann


Hormann develops its retail outlet and reseller network in China with geomarketing .

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