GEOmarketing DAYS
5-day online conference on geomarketing
From 14 to 18 November 2016
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Geolocation, connected objects, local marketing ...
The Geomarketing offers outstanding opportunities for optimizing operations and organizations.
Geomarketing experts are sharing their knowledge during this unique online event.
Each day of this special week, discover new geomarketing contents...
Practices
Boost your knowledge of geomarketing through presentations and free training.
Testimonials
Learn-by-doing through shared experiences of many companies.
Ideas
Discover new uses and possibilities, innovations and applications of today and tomorrow.
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PROGRAM
Monday 14th of November
Idea / What is geomarketing ?
Idea / A short history of geomarketing
Practice / Geomarketing Toolbox
Based on a standard scenario, learn good practices and develop functional reflexes.
Practice / Catchment areas in all shapes and sizes
Convex areas, theoretical catchment areas, isochrone areas: discover the essential tools of spatial analysis.
Tuesday 15th of November
Idea / Geomarketing in China : Placing a pin on geomarketing
Practice / Optimized redistricting
Practice / Automate spatial analytics with geo-reports
Enter the world of Geo-BI and build a complete « universal » report model that will satisfy and inform your contacts.
Testimonial / SODIS
SODIS, the field marketing specialist, has chosen to rely on the solutions for sales districting and route optimization of GEOCNOCEPT to optimize the visits of its 150 mobile sales promotors.
Wednesday 16th of November
Idea / Geomarketing and Geolocalisation
Practice / Which districting is right for your strategy?
Territory districting is essential to a development strategy. Analyze actual tendencies to make the right decisions.
Testimonial / Carglass
Carglass is piloting the development of its network with geomarketing.
Testimonial /Belgian National Lottery
Belgian National Lottery develops its retail outlet network with geomarketing.
Thursday 17th of November
Idea / Geomarketing and IoT
Practice / Spatial datamining
Build predictive models to understand results, and use segmentation tools to acquire deeper customer knowledge.
Testimonial : JCDecaux
Geomarketing, the French leader in outdoor Advertising, optimizes the management of its panels advertising - more than 120 000 in France - and proposes dynamic media schedules to its advertisers.
Friday 18th of November
Testimonial / Here
Here is GEOCONCEPT geographic data partner. Jacques-Etienne Grandjean, vice-CEO of EMEA, talks about the new uses of cartographic data : indoor cartography and navigation, trafic analytics, Internet of the Tools.
Practice / The keys to optimize a distribution network
How to improve the profitability of a domestic brand, reach more customers and open new poles?
Testimonial / Hormann
Hormann develops its retail outlet and reseller network in China with geomarketing .
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